The 29 Best Free SEO Tools for 2025

It also provides tools for keyword research, competitor analysis, and technical audits. Keywords Everywhere works especially well for businesses with irregular research needs. If you primarily research keywords when planning new content or campaigns rather than daily, the credit-based model prevents you from paying for months when you barely use the tool. This guide explores the 7 best affordable SEO tools that provide real value without the steep price tags of premium platforms.

Best Free SEO Tool: Google Search Console

Once you’ve identified link-building opportunities, BuzzStream helps you do the outreach. You’ll quickly discover authoritative websites that are great for link-building, along with their contact details. BuzzStream is a tool for link-building and outreach management. Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights. It helps you meet the search intent and answer what readers actually want to know.

More importantly, Semrush makes SEO easy with its SEO Toolkit. Semrush’s SEO Toolkit helps you grow your organic traffic with tools like SERP position tracking, technical SEO audits, and more. GrowthBar is a top Surfer SEO competitor that combines AI-powered writing with practical SEO tools to help you create content that both readers and search engines will love. Powered by ChatGPT-4, it offers advanced AI capabilities that make content creation faster and more effective.

Although Writesonic’s pricing may seem attractive, it’s worth noting that the plans include relatively few articles compared to Surfer SEO and other best Surfer SEO competitors. Moreover, the limited seat allocations also make team collaboration challenging without upgrading to the pricier options. Scalenut takes a comprehensive approach to SEO content, covering the entire lifecycle from planning to analysis. At the heart of the platform is Cruise Mode, their flagship feature that lets you write SEO-friendly content in less than 5 minutes. Copywritely offers a specific pricing model based on the number of pages checked each month. Users can choose from 50 to 5,000 pages, with better per-page value as package size increases.

• A single optimized blog post, web page, or video can attract thousands of qualified visitors for years—and you don’t have to spend a dime to promote it.
• Check My Links crawls web pages and highlights broken links, allowing me to address them quickly.
• Plus, it also lets you download all the image URLs, which is a lifesaver for making sure all the images are SEO-friendly.
• But finding the right free SEO tools can be a challenge, especially with so many options available.
• Additionally, its backlink analysis goes beyond basic insights, providing a nuanced understanding of backlink profiles essential for off-page SEO strategies.
• Backlink Analytics allows you to analyze your own and competitors’ backlink profiles.

When choosing a tool, consider the exact features you need (and the cost) before making a final decision. There are many different ways to do this, but some of the most common methods include guest blogging, broken link building, and the skyscraper technique. You won’t rank high in search results if you don’t have great content. This is because your website needs to be relevant to what people are searching for. After that, the tool will provide you with a unique URL that you need to share it as many people in your vertical as you can.

Powerful SEO Tools

Your team can also access data on related search terms and queries for deeper insights. Easily expand your keyword research and targeting strategy with thorough lists of additional keyword ideas in Keyword Suggestions. Use the filters and sorting options to find the most relevant keywords for your content and project. Group by lexical similarity and add keywords to your Campaigns or Keyword Lists. Using the data analyzed through an SEO tool, a user can uncover opportunities to improve their website’s ranking. Most webmasters may feel that social media backlinks are pointless primarily because they are Nofollow links that do not impact SEO.

With Google Search Console, you can also take advantage of Google Search Analytics, which provides in-depth SEO data, including how your tailored keywords perform. Google Search Analytics and Google Search Console work hand-in-hand, so you can start directly from the Analytics page. Perform content audits, monitor your backlinks, and grow organic traffic to your WordPress website.

Use these periods ruthlessly—set up real client accounts, run actual reports, and get your team’s honest feedback. The sleekest demo in the world means nothing if your team hates using the software day-to-day. As an SEO tool for SEO agencies, Google Search Console is the non-negotiable foundation of any practical toolkit. While it shouldn’t be your only SEO solution, the insights it provides cannot be replicated by any SEO Anomaly third-party platform, making it an essential companion to more comprehensive tools. While it may not boast the most cutting-edge AI features, it compensates with practical agency tools that save time and satisfy clients.

From local search terms to long-tail keywords, KWFinder uses data from SERPs to offer insights into keyword density, difficulty, search volume, and more. Search Console is another excellent Google SEO analytics tool to add to your arsenal. Google Search Console helps you understand how your site looks to search engines. With URL inspection tools and Search Analytics that track site impressions and organic traffic, you can better understand what’s bringing people to your site.