10 Best Practice to Improve Your SEO Rankings in 2025

However, Google favors fresh and regularly updated content as part of its ranking factors. If your site contains outdated or irrelevant information, it may drop in the rankings. Reviewing and updating your existing content regularly ensures that it remains relevant and continues to align with evolving search engine ranking factors.

Think of each backlink as a vote of confidence from one site to another. The more votes (or backlinks) a web page receives, the more trustworthy it appears to search engines, which can significantly impact its ranking in search results. Overall, contextual links’ inherent relevance and organic nature make them more valuable for users and search engines.

• We can’t mention content and keywords without talking about entities, which Google is using to better understand topics.
• Taken together, this strategy can improve the relevance of your site and pages for multiple queries.
• Frequent content publication demonstrates to search engines that your website is active and engaged with its users.
• Sites with a high percentage of links coming from unrelated or irrelevant sites rank lower.

Be Tested in the YouTube Search

If your site is slow, take steps to speed up your site by implementing website caching, compressing files, reducing the number of redirects, and taking other steps to speed up load time. Neural matching is an AI SEO Anomaly system that Google uses to understand representations of concepts in queries and pages and match them to one another. We have systems that work to identify and surface local sources of news whenever relevant, such as through our “Top stories” and “Local news” features. Bidirectional Encoder Representations from Transformers (BERT) is an AI system Google uses that allows us to understand how combinations of words express different meanings and intent.

Which Local SEO Ranking Factors Does Google Care About?

High Google rankings lead to more organic traffic, which is one of the most significant sources of web traffic. More traffic means more opportunities for engagement, leads, and conversions. Being listed on the first page of Google search results, particularly in the top positions, significantly boosts the likelihood of users clicking on your site. The higher a site ranks, the more visible it becomes to potential visitors.

Ensure that your site is responsive, with easy navigation, fast load times, and content optimized for smaller screens. Test every element for mobile compatibility to make your mobile design seamless and user-friendly. Focus on improving your Core Web Vitals, which measure loading performance, interactivity, and visual stability.