SEO Basics: Your Guide to Ranking #1 on Google

Looking at their top pages, we can see that they rank for really high ToF (top of funnel) keywords around horoscopes, answers to interpersonal questions, and celebrities. The Cut is a media company owned by Vox Media — the parent company of the New York magazine. It’s a great example of a media blog that generates millions in traffic a month in the consumer space. Next up is Mad Rabbit, an ecommerce brand that sells tattoo aftercare products. I added Mad Rabbit to this list because BHS Links it’s a great example of a Shopify store that solves a true problem. And because their products solve a real problem, it makes them a great candidate for SEO.

• All you need to do is enter a broad topic (like “keto” or “link building”).
• At WebFX, we want to help you get the most out of your SEO spend.
• Next, you will learn about the types of queries and their pros and cons.
• In other words, most blogs that are only focused on SEO are rehashing the same ideas other people have already written about.
• Backlinks, or links to your site from other websites, are the third most important Google ranking factor.

Look for keywords with featured snippets

On-page SEO focuses on optimizing individual pages to improve search visibility and user experience. It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors. SEO also improves the experience of website visitors, and it can increase the amount of time they spend exploring your site and learning more about your business.

✅ Find Out Who Links to Your Competitors

This includes results on search engines like Google and video platforms like YouTube. Since website SEO improves the user experience, it can also lead to better engagement and conversion rates, plus increased traffic from other sources—not just search engines. Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services. Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. SEO plays a crucial role in ensuring your website reaches the right audience.

Google Search Console

Search generates 68% of all web traffic, and first-page Google results earn 27.6% of clicks for relevant searches. This makes a basic SEO strategy essential for promoting your brand online. Advanced SEO techniques, like building deep topic clusters and creating link magnets, can help you win more traffic from organic search. What if the primary goal of SEO wasn’t just to get more traffic to your website? For many businesses, the allure of digital marketing is measured in clicks and visitor counts, but this volume-based approach often misses the point entirely.

This tool scrapes Google’s top 30 results to uncover terms that show up most often in top-ranking content. But it also has a cool “Semantic” section that hands you a list of LSI keywords that you can use in your content. This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized). The key is to add internal links where they make sense to your high-priority pages.