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SEO Audit Services: Get a Complete Audit and Action Plan

While high-quality, search-engine-optimized content is a great way to boost your traffic numbers, it’s what happens once those visitors are on your website that really counts. It’s also crucial to audit the content you‘re publishing to ensure it’s actually solving your visitors’ problems. Ultimately, fast-loading and optimized pages will lead to higher visitor engagement, retention, and conversions. To quickly check a web page’s BHS Links load time, download MozBar, a toolbar by Moz that you can attach to your browser for simple page analysis every time you visit a website. Are there excessive page sizes or long page load and server response times?

seo audit

The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO. The next step before doing a deeper analysis is to check your organic traffic. Login to Google Search Console and view the “Search Results” report. Learn how to do an SEO audit of your website to identify problematic areas. Use our SEO audit checklist to fix issues and improve your SEO.

Best free technical SEO tools

seo audit

Making sure Google can access and index your site is crucial for SEO success. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility.

seo audit

Indexed URLs

Look at the “Organic Search” data, which includes users, sessions, views, and more information. This will give you an idea of how much traffic your website gets from Google. You can see the keywords, pages, devices, countries, and more information. Take the time to reach out to secure legitimate links to your site, and you will be rewarded in the long run. By following these steps, I successfully lifted the manual action within 6 months, and rankings began to recover steadily. These include the usuals like Google Analytics, Search Console, and Semrush.

seo audit

It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis. An SEO audit is one of the key actions of an SEO professional or website owner. It involves checking various aspects of your website to measure how well it is conforming to organic search best practices. But there are certain best practices involved in an SEO audit to ensure you can maximize your visibility and performance on search engines. By addressing these, you improve visibility, drive more organic traffic, and make sure your website is optimized for search engines.

That allows your company to start driving measurable results from your SEO. As company teams evolve, it’s not uncommon for SEO strategies to falter. For example, a new hire may not understand SEO, which can lead to the creation of unoptimized content or the implementation of bad SEO practices. It can even result in your company abandoning SEO altogether. With a more robust digital marketing strategy, you can maximize your investment and return.

  • I helped a SaaS project recover from an SEO penalty in 8 months—without using the disavow tool (which I don’t recommend anymore).
  • Look at contrast, as this is especially important for buttons and links.
  • If you have the same issue and want to get rid of the warning, you can just add the following line to your robots.txt file to stop crawlers from accessing that page.
  • Duplicate content refers to duplicate “main” content and pages, like duplicate blog posts, product pages etc.
  • Website SEO audits help you find all the issues that are preventing search engines to boost your site rankings in search results.

seo audit

This combination allows search engines to sift through massive amounts of information and bring the most relevant results to your fingertips in seconds. When you conduct an SEO audit, you receive a list of action items you can fix on your site. It’s a great way to help you improve your site’s performance and drive better results for your campaign. With pages that aren’t robust, you’ll want to beef up the content or redirect them to content-rich URLs. To do this, de-index the low-value pages and focus on your high-value pages.

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