On-Page SEO: The Complete Guide for 2025

For example,  I wanted to get in the Featured Snippet for the keyword “nofollow links”. And now you’re ready for our second strategy to help improve your SEO. It’s important to review URLs before publishing a web page because most Content Management Systems (CMS) will auto-generate the URL based on the title of a web page. Meta descriptions hold valuable real estate in search results and can help drive clicks and traffic.

This is useful to visitors as this will ensure they find engaging information that speaks to their interests or needs. That will aid in extending dwell time, the time spent by a user viewing a page. If your site information is found useful by audiences, it will also encourage visitors to return. Pages with increased visits helps SEO, as it signals to search engines that your site is an authority on BHS Links your chosen topic. They help users discover more relevant content and they make it easier for search engines to understand your site structure. But it’s an important part of your on-page optimization checklist because it can influence whether users click through to your page.

Heading tags are a bit of HTML code that helps search engines and users understand what content is on a page at a quick glance. When combined with off page SEO, quality content, meta tag optimization, and other on site SEO tactics such as those listed above can help you get higher search engine rankings. On-page SEO aims to help search engines better understand what your company offers and the keywords it should rank for. The same on-page SEO techniques that can increase your search results rankings also make your website easier for users to navigate. Instead, you should create keyword-rich meta descriptions, but that read in a natural, non-spammy way.

A well-crafted URL structure helps your on-page SEO — it’s like giving your web pages a good road map. Think of it as a friendly address that guides search engines and invites users to explore your content. Creating SEO-friendly URLs makes it easier for humans and search engines to understand what your page is all about.

A dedicated content optimization tool like SEOBoost brings all features, from research and ideation to creation and optimization, into one place. For a complete list of the best on-page SEO tools, read our article. Regular monitoring, at least once a month, using a tool like Google’s free PageSpeed Insights, helps identify and fix technical errors that affect page speed. It should be noted that Google does not always show the custom meta description, but they often use an automated description if they believe it is more useful for the searcher. It’s your opportunity to advertise your page and convince users to click your link and visit your website rather than selecting one of the other links. This metric tells you how effective the site content is at keeping visitors on your site.

• Grab your coffee and a notebook because right now, you’ll discover how to create an SEO strategy that will lead your business to success.
• Meanwhile, off-page SEO efforts include earning backlinks from other reputable websites.
• Examples of on-page SEO include headings and subheadings, internal linking, and images and alt-text.
• For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired.

Keyword Research

On-page SEO is the process of optimizing various factors of a web page to improve its rank in Google and other search engines. Featured snippets are a great way to increase your website’s visibility and drive more traffic. They appear at the top of search engine results pages (SERPs) and provide a brief summary of the content. To target featured snippets, it’s essential to optimize your content for the target keyword and provide a clear, concise answer to the user’s query. You can also use schema markup to help search engines understand the content of your page and increase your chances of appearing in featured snippets.

You’ll also want to mark up this information using local business schema. Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative. Below is an example of an instance where Spotify showed different content to users than to Google.

📝 50. Setup Google Analytics 4 Engagement Metrics

It should be concise and engaging, offering enough information to entice users without overwhelming them. You can also opt for the “Best by links” report in Ahrefs’ Site Explorer. Choose the blog posts with the most referring domains and insert the links to your “money” pages there too. All in all, you’ll understand what practices can lure your target audience and meet their search queries to make your website rank higher. Additionally, you’ll identify your competitors’ weaknesses to surpass them.

Rank for “Topic + Statistics” Keywords

Use internal linking wisely to guide visitors to related content within your site. This not only improves user experience by providing additional relevant information but also helps in distributing page authority throughout your site. Create engaging and descriptive meta descriptions for each page.

Content SEO is part of on-page SEO and involves optimizing the content for your target keywords. If you don’t write your own meta description, Google may extract the text from your page and use it as a meta description. And this, of course, will most probably not look as good as a well-optimized, manually-written description. This can also happen if your meta description is not relevant to the search phrase. In most cases, a very effective way to hit the right search intent is to google the keyword you want to rank for and check the results.